3 Reasons Why You Need to Invest in UX

Often we hear from business owners and investors alike that user experience comes secondary to their bottom line, which is to simply have a digital presence so that they can increase sales. They don’t know how to justify the ROI. However, as a company experienced in the user experience, we at ParadigmNEXT have outlined 3 reasons as to why UX should matter to you as much as it matters to us.

1. Investing in UX Saves Money

Prior to creating the user experience, a digital marketing company like ParadigmNEXT researches your target users so that they can develop and implement a design that is tailored to them. Excluding UX altogether inevitably leads to spending more money in development corrections, such as confusing navigation that has to be reworked, or a design function that isn’t accessible, or even a feature that users find irrelevant.

2. Investing in UX Increases Revenue

One way to do this is through increasing traffic and conversion rates. If you have research based on what the user is looking for, this will be a natural result of your investment. UX research can provide the exact answers to what will convert users, rather than applying guesswork to a simple web design. Furthermore, when users have a positive experience on your site, they are more likely to return, giving you loyal customers and brand advocates.

3. Investing in UX Provides Competitive Advantage

UX research includes researching the competition. You’ll find out what your competitors are doing correctly and where they are failing, so that you can take the opportunity to surpass them. More and more companies are investing in UX, because more customers are expecting it. Take advantage of the opportunity to stay ahead of the competition!

By: ParadigmNext https://paradigmnext.com.com

Google+: https://plus.google.com/+ParadigmNextChicago

ParadigmNEXT, Inc. is a digital agency headquartered in Chicagoland. We provide branding, identity, integrated marketing, social media strategy, art direction, web-design & development, startup incubation, commercial video production, product development, and commercial storefront development services to a wide array of clients ranging from bootstrapped startups to successful longstanding companies.