Your 3-Step Checklist for a Call to Action

In a previous post back in 2013, we talked about the definition of a call to action and the bottom line that it serves. Then in a follow up post in 2014, we took it a step further, explaining the principles of a call to action. At ParadigmNEXT, we love simplifying digital features like the call to action even more. To save you time and effort in creating your call to action buttons, we’ve clearly outlined a checklist consisting of 3 steps, along with some sample call to action buttons to trigger your inspiration.

In digital marketing, a call to action (or often referred to as the CTA), is an instruction to a web visitor that provokes an immediate response, usually in the form of a button that, once clicked, sends the visitor to the next step. The next step is usually a contact form of some sort in which the visitor can complete the fields to learn more information, register for something, or even purchase something. Therefore, the call to action is an extremely important feature throughout all of your digital marketing channels.

1. A call to action should be eye-catching. This is why we usually have call to actions in the form of buttons, as they aren’t simply text, but rather a noticeable and visually appealing image that entices you to click it. As a general tip, the colors of the CTA should be different than the colors of your website’s background and/or website itself. They should have a “pop” factor, which is why they should also be large and positioned well.
2. A call to action should have great copy. Often times, using the words Submit or Click Here often result in lower conversion rates. Get creative with your copy! Think of the subject and the verbs associated with the phrase. For instance, if you’re writing about digital marketing trends (the subject), what types of creative verbs can be used that associate with digital marketing trends? To trend is a verb in itself. Therefore, we chose a verb that was relevant to the subject and enticing enough for visitors to click.
3. A call to action should have a value proposition. Ask yourself what the user will get out of clicking that button. Are they downloading an e-book? Are they registering for an event? Are they receiving more information about your company? Make it clear what they can expect. At ParadigmNEXT, we make it clear that they will be able to improve their rankings or getting their story on digital platforms once they begin working with us.

By: ParadigmNext https://paradigmnext.com.com

Google+: https://plus.google.com/+ParadigmNextChicago

ParadigmNEXT, Inc. is a digital markeitng and branding agency headquartered in Chicago. We provide branding, identity, integrated marketing, social media strategy, art direction, web-design & development, startup incubation, commercial video production, product development, and commercial storefront development services to a wide array of clients ranging from bootstrapped startups to successful longstanding companies.