In a previous post back in 2013, we talked about the definition of a call to action and the bottom line that it serves. Then in a follow up post in 2014, we took it a step further, explaining the principles of a call to action. At ParadigmNEXT, we love simplifying digital features like the call to action even more. To save you time and effort in creating your call to action buttons, we’ve clearly outlined a checklist consisting of 3 steps, along with some sample call to action buttons to trigger your inspiration.
In digital marketing, a call to action (or often referred to as the CTA), is an instruction to a web visitor that provokes an immediate response, usually in the form of a button that, once clicked, sends the visitor to the next step. The next step is usually a contact form of some sort in which the visitor can complete the fields to learn more information, register for something, or even purchase something. Therefore, the call to action is an extremely important feature throughout all of your digital marketing channels.
By: ParadigmNext https://paradigmnext.com.com
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ParadigmNEXT, Inc. is a digital markeitng and branding agency headquartered in Chicago. We provide branding, identity, integrated marketing, social media strategy, art direction, web-design & development, startup incubation, commercial video production, product development, and commercial storefront development services to a wide array of clients ranging from bootstrapped startups to successful longstanding companies.
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