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Strategic US Launch and Rapid Acquisition Success

Company Overview
A producer of an organic, eco-friendly disinfectant, sanitizer, and deodorizer with an established presence in the Middle East and Eastern Europe.
The Challenge

We saw vast potential in the US market, but needed the right strategy and connections to break in

The Partnership

The company partnered with ParadigmNEXT to guide their US launch. This involved market analysis, US-specific brand development, and leveraging ParadigmNEXT’s network to accelerate growth.

Key Results

Making a difference

Strategic Market Entry:
ParadigmNEXT pinpointed a niche opportunity for the companys’ product, tailoring their positioning to appeal to US buyers.
Network-Driven Success:
In just one week, ParadigmNEXT-arranged meetings that led to major wins, including contracts with large gym and dealership chains, a fulfillment agreement, and a seven-figure investment offer.
COVID Pivot:
The sudden onset of the pandemic created unprecedented disinfectant demand. ParadigmNEXT helped the company navigate this surge, ultimately facilitating a highly lucrative acquisition by Arabian Organics.
The Impact

ParadigmNEXT didn't just solve problems

ParadigmNEXT’s insights and connections turned our US expansion into a rapid success story. We found our market, secured top-tier deals, and ultimately exited with a great acquisition – they were instrumental

The Impact
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