What is NEXT Restaurant?
Located in the West Loop/Fulton Market District of Chicago, NEXT Restaurant is a high-end, eclectic, foodie restaurant destination featuring tasting menus and innovative plated presentations. It was founded, along with other well-known Chicago restaurants Alinea and The Aviary, by American chef and restaurateur, Grant Achatz.
Why is it on the ParadigmNEXT radar?
As brand strategists at ParadigmNEXT, we love seeing brands reach new heights through the experiences they provide to their customers. Not only does the restaurant provide a very specific seasonal menu, changing every few months, tickets are similar to concert tickets or sporting event tickets. In order to have a meal at NEXT Restaurant, pre-priced tickets must be reserved in advance along with all accommodations.
How is it impacting the industry?
NEXT Restaurant positions Chicago as a leader in the dining industry. However, with Achatz who is also identified as the leader in molecular gastronomy and progressive cuisine, NEXT Restaurant also establishes itself as a pioneer in creating a truly unique dining experience. Combining innovation with creativity, NEXT Restaurant is revolutionizing the food and dining industry.
By: ParadigmNext https://paradigmnext.com.com
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