The success of social media campaigns vary from business to business depending on their goals. While everyone knows it is important to market through social media channels, it is only beneficial if you are measuring and tracking your efforts. There are three main ways to measure social media success: your social reach, your social engagement, and your social conversion.
If you are serious about building your business through social media, then tracking is must. Aside from the tracking platforms mentioned (Sprout Social, HootSuite, and Google Analytics), there are several plugins and applications that are free of charge and user friendly. You just have to find what works best for your business and your social media goals!
By: ParadigmNext https://paradigmnext.com.com
Google+: https://plus.google.com/+ParadigmNextChicago
ParadigmNEXT, Inc. is a digital agency headquartered in Chicagoland. We provide branding, identity, integrated marketing, social media strategy, art direction, web-design & development, startup incubation, commercial video production, product development, and commercial storefront development services to a wide array of clients ranging from bootstrapped startups to successful longstanding companies.
Contact us, and let’s begin a journey of strategic growth and operational excellence.