Most Common Mistakes Digital Marketing Agencies Make

As 2016 approaches, these next few weeks are a good time to evaluate your company’s digital marketing efforts. Many digital marketers are neglecting to keep up with the latest trends. Don’t worry though, we at ParadigmNEXT, are here to offer a few tips, so you can begin 2016 with a strong digital presence!

ParadigmNEXT makes it a priority to be on top of the latest digital marketing best practices. The landscape is constantly changing, but if you can generate strong content, then everything else will fall into place. 2016 is the year of content. No matter the size of your organization, it is imperative that you do not make these digital marketing and content-related mistakes if you plan to take your digital presence to the next level. Below we have included some of the common mistakes made by digital marketers, and how to avoid making these errors.

Not Updating Regularly

Updating your content regularly is currently one of the only methods to attracting a strong following. It’s easy for businesses to put content as the last strategy on their digital marketing list, but publishing content infrequently will lead to less interaction, less search engine visibility, and ultimately less traffic to your website. Each blog post doesn’t have to be “perfect,” but if you can reach a happy medium between good frequency and good content, you’ll see a bigger payoff.

Narrow-Focused Content

Don’t be afraid to broaden your content. There are always creative angles you can take to reach larger audiences. Another effective technique may be to incorporate videos, infographics and designs. Reading pages and pages of words gets old. Lighten up what you’re putting out there, and get creative! Talk about the content that is relevant to your company, but throw in the day-to-day topics that are relevant to everyone.

Neglecting Tracking Tools

Tracking social engagements and web traffic are great ways to see if your content is converting. If you see that your sales numbers are staying stagnant after investing a lot of time and money into digital marketing, then there is room to improve. There is software available that can help you track impressions, shares and SEO ranking. The standard used by professionals and ParadigmNEXT would be Google Analytics. Woorank, UpCity and SEO Report Card can all will crawl your website and create easy-to-read reports based on their findings.

Not Engaging with Followers

Publishing that blog post and uploading that video will not work if you do not have viewers. Through social media, you should be following conversations that are relevant to your content and sharing your input within those conversations. For example, if you’re writing about the best ways to make coffee, then research into hashtags, current news, and people’s post, and start engaging with them. Don’t spam and tell them to check your blog, but slowly build a following, by interacting through all the different channels and platforms.

Not Getting the Word Out

Relying just on social media to promote your blog, video channel or site, will only get you so far. Share your blog on blog sharing sites, join local online communities, and find out where your ideal customers go to get the information you can provide. The Internet is a large space, where you can place a large footprint. Just make sure you are posting and sharing content throughout your digital sphere, and the results will come.

By: ParadigmNext https://paradigmnext.com.com

Google+: https://plus.google.com/+ParadigmNextChicago

ParadigmNEXT, Inc. is a new kind of marketing agency that integrates the two sides of the brain: strategic communications and business know-how. Connecting creativity with expertise in multiple industries, we are able to deliver measurable improvements and maximum impact.