Understand Your Buyer Persona To Properly Target Your Audience

Understand Your Buyer Persona To Properly Target Your Audience

“One of the most effective ways to reach your audience is to understand them by developing a detailed buyer persona”, writes Yana Nirshberg in her latest article for Forbes Agency Council.

Indeed, a buyer persona should accurately identify your ideal audience and reflect the specific desires your prospects have when it comes to your products or services. Check out her Forbes contribution to understand how to navigate your demographics and build your business around their needs.