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When your customers hear your sales pitch, see your marketing materials, or see your product promoted somewhere, they always have one big question in mind.  “Why should I...

Public Relations (PR) is an underused marketing tool in the Built World.  Many companies will market their products with online content, SEO best practices, active social media channels,...

Every time you communicate with your customers, you’re telling them a story.  The problem is, you might not always be telling them a good story.  A good story...

One of the biggest mistakes Built World sales and marketing people make is not staying focused on their message. They tell the customer why they are a better...

The power of building a brand that’s memorable and distinct is often overlooked in the Built World. Investing in a true Brand with a capital “B” is more...

If you want to sell more Built World products or services, you have to change the way you think of yourself.  You work in sales, so naturally, that’s...