The principles of marketing are not changing, and haven’t changed in nearly 20 years. What is changing is the medium in which these principles are applied.
Imagine you’re waiting outside the Moscone Center, with several thousand other people, many of whom have been camping outside the auditorium in the cold for over 12 hours.
Email marketing can be one of the most effective methods of driving more business. Emails reach out to an already engaged audience and it’s also an incredibly cost-effective...