Built World marketing fails because it follows rather than leads. Marketing leadership is an important driver for any kind of business success. The trouble is, it’s a bit...
The lead response time is the amount of time it takes for a company to respond to an inbound lead. A fast-acting process will interact with leads that...
Reviews are very important to built world companies and their builder, contractor and dealer customers. But most of these companies don’t know how to get the most out...
In the wake of COVID-19 and work-from-home orders, Aleksandra was faced with a difficult decision: should she keep her team working remotely or bring them back to the...
When companies are faced with the decision to hire a marketing team or to outsource the work to a consulting firm, there are many factors that go into...
In marketing, creating viral content is considered the holy grail of success, but how to create something that is viral is where the big questions come into play....