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Prestige Designs recently relocated from Northbrook to downtown Chicago, at 1809 West Chicago Avenue. With their relocation came the launch of a redesign for their website, by ParadigmNEXT, a digital marketing agency based in Chicago.

If you think about some of your favorite successful brands, you’ll find that every single one of them has a marketing campaign that is grounded in a unique and appealing brand. As we know, the overall goal of branding is to make it easy for customers to identify your brand with a product or service.

Verie, LLC, a former 2015 SXSW Accelerator Finalist has advanced to the second round of the Techweek Launch championship, which will take place tomorrow, Friday, June 26 at Merchandise Mart, along with 15 other semi-finalists.

Mobile has a major impact on how we market today. According to consumer behavior studies, those businesses that are incorporating mobile strategies into their marketing and customer service campaigns are excelling.

Branding takes on a new meaning these days. It’s no longer about what you do or what you’ve created; it’s more about why you started, your purpose and your vision. It’s the story behind the name and the experience that corresponds to it.

Make It Better was originally founded as a small community website for Chicago’s North Shore in 2007. Over the years, it has grown into one of Chicago’s major print and digital publications. Offering tips, trends, and relevant articles, Make It Better is a trusted and easy to use resource for the Chicago North Shore community.