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In a blog post from last year, we discussed the role of influencer marketing in your digital marketing strategy. We essentially gave you list of qualities an influencer possesses and how these qualities can benefit your brand and bring in more business.

Known as a trendy atmosphere for creatives, particularly those in the art, music and fashion industries, Graffiti Lounge is located in the heart of River North in one of the most beautiful penthouses in the city. With a “graffiti-soaked interior,” impressive DJ calendar, and tasty cocktails, the lounge encourages a laid back vibe against the Chicago skyline.

In a previous blog post, we discussed marketing tactics that do not work for millennials. We are returning to this topic of attracting millennials through marketing, because the importance of marketing to this particular demographic is significant.

Katy Lynch is a serial entrepreneur, founder, and social media expert. As a former board member of Techweek, she brings with her not only experience but also a very large following and network within the tech and creative industries.

Check out these current trends in marketing! Are you looking to get on trend?

PureWow is a digital publication for women covering national articles as well as local editions in New York City, Los Angeles, San Francisco, Dallas and Chicago. Topics fall under the umbrella of women’s lifestyle, which includes fashion, beauty, home, arts and culture, money, tech, food and travel.