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ParadigmNEXT has created an infographic to help you learn about the new SEO!   ParadigmNEXT, Inc. is a digital agency headquartered in Chicagoland. We provide branding, identity, integrated...

With a new year comes new trends, and this includes trends within the digital marketing industry. Here, ParadigmNEXT outlines what marketers, businesses and consumers can expect to see in 2015 when it comes to digital marketing.

Our family and our friends are usually the first people we go to when we need funds. This is typically because they are the ones we can count on when we need it.

Digital marketing has been negatively acclaimed with critics claiming that is more about quantity over quality, stating that digital marketers attempt to appeal to as many people as possible, with as little cost as possible, which often results in low conversion rates. However, this is too narrow a scope of what digital marketing actually is.

If digital marketing is the new PR, where does influencer marketing come in? It’s important to first explain what influencer marketing is. In its basic form, influencer marketing is “spreading information with the goal of persuading around a point of view.”

ParadigmNEXT offers a service that essentially encompasses what a PR company does, but in its digital form. While offering features in magazines and newspapers is still something that we offer, we’ve taken digital marketing to the PR level where we are placing your business in search results and establishing your brand across social media platforms.