Sales

Parts of the Built World Industry are currently facing a downturn in business due to economic uncertainty.  Nonetheless, numerous building opportunities still exist for Built World companies that...

Mistakes Aren’t What They Used To Be. Before the internet and the advent of digital marketing, mistakes were a big deal. Even small ones came with huge costs....

When your customers hear your sales pitch, see your marketing materials, or see your product promoted somewhere, they always have one big question in mind.  “Why should I...

Public Relations (PR) is an underused marketing tool in the Built World.  Many companies will market their products with online content, SEO best practices, active social media channels,...

Every time you communicate with your customers, you’re telling them a story.  The problem is, you might not always be telling them a good story.  A good story...

One of the biggest mistakes Built World sales and marketing people make is not staying focused on their message. They tell the customer why they are a better...