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The power of building a brand that’s memorable and distinct is often overlooked in the Built World. Investing in a true Brand with a capital “B” is more...

I often tell Built World companies that they need more focus.  In fact, that’s probably true for you and your company. If you’re selling in the Built World,...

It’s time once again for all of us to make our New year’s resolutions, both the personal and the professional ones.  Resolutions are a great way to start...

Whatever your level of performance, you can always do better. I set a very high standard for myself. Anyone who actually cares should do the same. If you’ve...

When we talk about “the company we keep,” Encompass is always a front-and-center example for ParadigmNEXT. We value our partnership with Encompass because that is truly what it...

Succeeding in business is all about growing your customer base. However, too many companies focus on gaining new customers at the expense of their existing ones. In fact,...