Tips

Whatever your level of performance, you can always do better. I set a very high standard for myself. Anyone who actually cares should do the same. If you’ve...

When we talk about “the company we keep,” Encompass is always a front-and-center example for ParadigmNEXT. We value our partnership with Encompass because that is truly what it...

Succeeding in business is all about growing your customer base. However, too many companies focus on gaining new customers at the expense of their existing ones. In fact,...

When built world companies are facing sales and marketing challenges, it’s often a problem of perspective. The solution is there. It’s just hard to see it unless you...

When digital marketing is done right, it can produce a lot of new leads, but they’re not being handled properly. Sales teams don’t know how to qualify and...

Great content and a solid SEO strategy are some of the simplest and most effective ways for a building materials company to outperform their competition. This is especially...