Tips

I’ve always talked to my customers about the limitations of Business-to-Business (B2B) sales and why it was time for Built World companies to consider a new way of...

Social media used to be considered an extra project. It was a cool way to interact with customers, but traditional marketing was the real deal. Today, social media...

The Hunter – Your Quintessential Salesperson When people outside of the business world image a salesperson, they usually picture a hunter. They’re the ones who make the job...

Historically, the pace of change in the built world has been slow. Very slow. Over the last twenty years, however, the industry has started speeding up. Each year,...

It happened again last week. We worked with a company that did a lot of great things but weren’t doing enough to communicate it. They hired us to...

Built World companies don’t compare their products to the competition often enough. And when they do, they usually do it for the wrong reasons. They use it to...