Built World marketing fails because it follows rather than leads. Marketing leadership is an important driver for any kind of business success. The trouble is, it’s a bit...
The lead response time is the amount of time it takes for a company to respond to an inbound lead. A fast-acting process will interact with leads that...
Reviews are very important to built world companies and their builder, contractor and dealer customers. But most of these companies don’t know how to get the most out...
A Built World client recently shared some interesting thoughts with me. He said it was his way of returning the favor for the many valuable insights I have...
The Preference-Driven Digital Sphere Can Trap Users In Bubbles A recurring idea about digital media is that it can alter the popular culture and politics. Some think society...
Are You Prioritizing The Best Social Media Platform For Your Business? Not all social media platforms are created equal. Contrary to popular belief, having a company page on...